A Trade Mark is a ’sign’ that distinguishes your goods or services from those of other traders. Most people are familiar with Trade Marks that consist of words and logos, but a Trade Mark can be any letter, word, name, signature, numeral, device, brand, heading, label, ticket, aspect of packaging, shape, colour, sound or scent—or a combination of these things.

A Trade Mark specialist can help you to select a Trade Mark that is not going to infringe on anyone else’s rights. They will also help you to obtain the appropriate level of protection for your particular Trade Mark, taking into account your commercial objectives and budget. Our Trade Mark consultants specialise in all aspects of Trade Mark registration, protection and enforcement. They are experts in dealing with examination reports and other issues that arise during the Trade Mark application process.

Exclusivity
—When you register your name or brand as a Trade Mark, you obtain the exclusive rights to use the name or brand.

Australia wide coverage
—An Australian registered Trade Mark provides you with protection for the mark throughout Australia.

A valuable business asset
—A registered Trade Mark is property or an asset of your business. As with any property, a Trade Mark can be sold.

More control of your brand
—A registered Trade Mark allows you to license the use of your registered Trade Mark much easier than an unregistered mark.

The right to stop others from using your brand
—With a registered Trade Mark, you can stop someone from using your brand without authorisation more quickly and easily than without a Trade Mark registration.

The right to use the ® symbol
—Once you Trade Mark is registered, you can use the ® symbol with your mark which puts others on notice of your rights.